FinTech / Emotional Banking 1.0

On Brand - The Banker and the Man on the Moon

Duena Blomstrom

Jul 31, 2018 — 3 min read

Citation & Provenance

Anchor books

Duena Blomstrom (2021). People Before Tech. Bloomsbury Business. ISBN: 978-1-4729-8545-3. Cite
Duena Blomstrom (2023). Tech-Led Culture. Kogan Page. ISBN: 978-1-3986-1069-9. Cite
Duena Blomstrom (2018). Emotional Banking. Palgrave Macmillan. ISBN: 978-3-319-75652-3. Cite

How to cite this article

APA

Blomstrom, D. (2018). On Brand - The Banker and the Man on the Moon. Writings of Duena Blomstrom. https://writings.duenablomstrom.com/on-brand-the-banker-and-the-man-on-the-moon/

MLA

Blomstrom, Duena. "On Brand - The Banker and the Man on the Moon." Writings of Duena Blomstrom, 2018-07-31, https://writings.duenablomstrom.com/on-brand-the-banker-and-the-man-on-the-moon/.

Chicago

Blomstrom, Duena. "On Brand - The Banker and the Man on the Moon." Writings of Duena Blomstrom, 2018-07-31. https://writings.duenablomstrom.com/on-brand-the-banker-and-the-man-on-the-moon/.

BibTeX

@misc{blomstrom2018_on_brand_the_banker_and_the_man_on_the_m,
  author = {Duena Blomstrom},
  title = {On Brand - The Banker and the Man on the Moon},
  year = {2018},
  howpublished = {Writings of Duena Blomstrom},
  url = {https://writings.duenablomstrom.com/on-brand-the-banker-and-the-man-on-the-moon/},
  note = {Accessed: 2026-04-17}
}