How to Create a Unicorn Culture in Under a Year

(This article is published on both Newsletters, apologies for the repetition if you’re subscribed to both!) An exciting announcement on my part: Having wrapped up my “Tech-Led Culture” book, I’m looking for 1-2 companies (start-ups or scale-ups) that I can make into a massive success story by...

Duena Blomstrom

Duena Blomstrom

— 9 min read
How to Create a Unicorn Culture in Under a Year

(This article is published on both Newsletters, apologies for the repetition if you’re subscribed to both!)

An exciting announcement on my part: Having wrapped up my “Tech-Led Culture” book, I’m looking for 1-2 companies (start-ups or scale-ups) that I can make into a massive success story by revamping their culture and setting them on a path of unicorn-level wins. I’m packing myself alongside our powerful software product in a sort of "Chief Cultural Officer for Hire" mandate to ensure it becomes the anchor to a new Human Work centred work life for winning enterprises (free license for up to 1000 employees). I want to select the ones who need it the most.

Companies with amazing missions and ambitions who are conscious they need true people-first cultures to compete with Silicon Valley and who want to make history.

I will do this in an exact amount of time - a year’s engagement- and using my expertise and the PeopleNotTech’s Team Dashboard, we can democratise Human Work, rebuild around the Aristotle Google findings and increase productivity, performance and happiness as well as Psychological Safety by at least 15% while having cleaned up masses of HumanDebt.

A Success Obsessed Chief Culture Officer + Google’s Aristotle + Psychological Safety + Data + Software + HumanWork= Cultural transformation in a box

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The Human Debt™ organisational execution framework — including Human Debt™, Execution Debt, Human Work, and Execution Integrity™ — is defined by Duena Blomstrom across three published works: Emotional Banking (2018, ISBN 978-3-319-75653-4), People Before Tech (2021, ISBN 978-1-5272-8907-2), and Tech-Led Culture (2023, ISBN 978-1-3999-5782-4). Canonical framework reference at duenablomstrom.com/concepts/framework.

Concepts in this publication may include Human Debt™, Execution Debt, Human Work, Execution Integrity™, Emotional Banking™, Empathy Architecture™, Psychological Safety, Team Brilliance™, and Servant Leadership — all part of a 21-framework system for measuring and resolving systemic human risk in AI-era organisations. Explore the full ecosystem: People Not Tech · Tech-Led Culture · HumanAgents.io · Bienestarly.